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Attract More Customers with Powerful White Papers!
Few people realize the true power of a well-written, properly promoted White Paper.If you sell ANY kind of complex service, technology or sophisticated product, a White Paper is the the most cost-effective, credibility-building way to educate your customers about that technology.
A White Paper is not merely an accessory in your marketing bag-of-tricks.
Properly written and publicized, it can attract new prospects, generate sales leads and sell new technology to conservative, skeptical customers. It will help you get free publicity and media exposure for your company - at 1/2 to 1/10th the cost of most other marketing approaches!
Perry Marshall has written a comprehensive guide to writing and promoting White Papers, covering every aspect with over 30 examples and case studies from many industries, ranging from computer software, networks and equipment to consulting services, non-profits, financial organizations and political causes.
Perry's free 5 day email course answers the following questions:
- What’s the proper length for the white paper format?
- How do you include adequate technical content in your white paper without boring your reader to death?
- Why having a good white paper, all by itself, is almost useless - six mechanisms you can use to get web traffic and press exposure
Availability :: FREE EMAIL COURSE